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Articles on fitness marketing, web design, running a business, and everything in between.

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Tips for Adding Childcare to Your Gym

happy kids in gym daycare If you’re looking to breathe some new life into your gym or fitness center you might want to think about adding a childcare program for your members. But before you hire a babysitter and start advertising, here are a few things to consider. Offering childcare at your gym is an investment, something that you should… Continue Reading »
  • The Top 8 Ways to Drive Member Retention

    The old adage here is that it costs a lot more to acquire a customer than to keep one.  And thus the fitness industry’s never-ending emphasis on retention. The golden ticket to retention lies in delivering the incredible customer experience.  That deliverance will determine your fate in the loyalty game.  How, exactly can you be… Continue Reading »
  • Your Website Sucks (and how you can fix it)

    comic style business man afraid of laptop Like most savvy fitness studio owners, you probably understand the importance in having a website to get more customers. A website can be a very powerful tool in your online marketing program. It acts as the “home base” for your online presence. All of your traffic from social media, email newsletters, and ads should be… Continue Reading »
  • Top 5 Free (and Premium) Resources for Learning Web Design

    person working on a graphics computer “I’m interested in learning web design, where do I begin?” If you’re reading this article, chances are, you’ve either asked that question yourself or you’ve been asked that question. Or maybe your question looked something like one of these: “I just finished college with a degree in [insert computer-related field], but I want to make websites, where… Continue Reading »
  • Parenting “Perfection” and Childhood Memories

    old photo, little girl sitting by a tree How much do you remember from your childhood? There are a few things that I think I will never forget from my childhood. One of them is my dad when he came home after work. His starchy, brown, creased uniform pants. His soft, tan, button-down shirt. His scent: A mixture of sweat and boiler rooms… Continue Reading »
  • Designing Call-to-Action Buttons: 7 Handy Tips

    looking over woman's shoulder at website on laptop So you’ve got great, shiny website and a product or service to sell, but no one is buying, signing up, or contacting you. Why? Your calls-to-action, or CTAs, could be to blame. First, what is a call-to-action? Simply put: Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write… Continue Reading »
  • One Account to Rule Them All (Keeping Organized Part 3)

    Forwarding Other Email Accounts to Gmail View the screencast below to learn how I forward mail from all of my other accounts into my main Gmail account, effectively turning Gmail into a web-based email client that syncs effortlessly with my other Google Apps and mobile devices. Written instructions with links are located below the video…. Continue Reading »