Asana Doula Services tag mockup Asana Doula Services alternate logo

Asana Doula Services

After seeing our other logo design work, Fayetteville, NC doula Jenn Gladish hired me to design her logo for her new doula business, Asana Doula Services. As a former yoga instructor, she wanted a logo that would marry her love of yoga with her birth work. Indeed, the word “asana” basically means the position in which the yoga practitioner sits. We scoured images of pregnant yogis in order to create the perfect logomark of a pregnant woman in the lotus position. For practitioners, the lotus position is one of meditation and tranquility, the perfect message for Jenn’s business. The “om” symbol across the woman’s belly completes the picture of meditation and thoughtfulness during pregnancy and birth. The deep, navy blue is the perfect complement to a message of peaceful, gentle birth.