Connolly website content on smartphone Connolly website call to action section on laptop Dr. Bob intro section on Connolly Counseling website Connolly Counseling & Assessment logo mockup on clipboard

Connolly Counseling & Assessment

The Problem

Dr. Bob Connolly is not an ordinary psychologist. He is a straight-talking, energetic, passionate, and humorous guy who deeply cares about connecting with his patients. His previous website did not reflect this at all. Although it was not poorly designed, it looked like every other psychologist’s website out there – all white and gray; safe, bland, and boring. It didn’t connect with visitors and it did nothing to convince them that Dr. Bob was the answer to their problems. He needed a site that did two major things: Reflected his personality and his personal philosophy AND engaged users to schedule an initial consultation with him.

The Process

Working closely with Dr. Bob, we developed a fresh, new look for his brand. The new Connolly Counseling & Assessment (CCA) logo is both sleek and modern as well as friendly and approachable. It is professional without being pretentious. The brand colors are bright, inviting, and yet still convey the expertise that characterizes Dr. Bob’s practice.

Our next step was to develop Dr. Bob’s target audience. We put ourselves in their shoes, working to understand their problems and what they might be looking for. Our wildly talented content writer and SEO expert, Karen, created compelling content that tells a story and connects with visitors on a deeply personal level.

The Solution

The final product is a custom website design that conveys CCA’s unique and authentic brand message, and converts visitors into clients by driving them to make an appointment for their first psychology consultation. For visitors less sure about “taking the plunge” secondary, they are also invited to learn more about the process of starting therapy, getting to know Dr. Bob, and signing up for email newsletters.

Project features:

  • Custom design
  • Custom WordPress theme
  • Branding package
  • Initial launch SEO
  • Ongoing SEO and Website Care
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Visit Live Site: http://www.connollycounseling.com/