Ruckabye Baby sign mockup Ruckabye Baby logo highlight Ruckabye Baby logo on shirt Ruckabye Baby postcard

Ruckabye Baby

I was a founding board member of Ruckabye Baby, so as a parent and a military spouse, this project was very near and dear to me. In addition to the website design, I also created the logo, branding, and much of the print products and merchandising. In late 2015/early 2016 Ruckabye Baby underwent a small re-branding to reflect a more approachable organization committed to ALL branches of military service. The new website was a great resource for both potential applicants and potential donors to access relevant information, for learning more about Ruckabye Baby, applying for carriers, making donations, purchasing merchandise, volunteering, and viewing upcoming events. Sadly RBB went out of business in 2017, but the design project remains a personal favorite.

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